I want to create impact at scale.
That is what brought me from psychology to product design.
I studied psychology and economics because I wanted to understand how people actually make decisions. My first job was in risk consulting at KPMG, where I learned rigor, and also learned that the sharpest analysis changes very little on its own. Product design is where understanding people turns into things they use.
Since making that move I have spent four-plus years shipping products across fintech, SaaS, ad-tech, and e-commerce. Today I freelance from Berlin, helping startups turn hard problems into scalable, accessible products.
Career
- Freelance Product DesignerBerlin2026 to present
- Product DesignerFirma. Business Design, Tel Aviv2022 to 2025"Creative Rockstar" award for creativity and innovation (2023)
- Product DesignerMAX Impact, Tel Aviv2021 to 2022
- Senior Risk Management ConsultantKPMG, Tel Aviv2019 to 2022
Education
- MA Design ManagementMediadesign Hochschule BerlinDistinction (1.1), thesis on designing digital nudges
- UX DesignTechnion2020 to 2021
- BA Psychology & EconomicsBen-Gurion University2016 to 2019, exchange at University of Padua
Community
I founded and host When Psychology Meets UX, a Berlin meetup that has brought together 450+ designers across nine editions. I am also an IxDF Local Leader in Berlin.
Skills
- User Research
- Design Thinking
- Journey Mapping
- Information Architecture
- Interaction Design
- Prototyping
- Usability Testing
- Design Systems
- Behavioral Design
- Data-Driven Design
- Product Strategy
- Dev Handoff
- Accessibility
Tools: Figma, Claude Code, Figma MCP, FigJam, Miro, Maze, Notion
Hiring, or just curious?
Open to freelance engagements first, and to full-time-shaped conversations for the right product.
Available for freelance work
Have a product problem worth solving?
Book a 20-minute intro call. You'll leave with an honest read, whether we work together or not.
Based in Berlin, working across Europe.